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The Royal Wedding: The Facts, The Stats and The Ad Campaigns

Whether you love or loathe the Royal Wedding hype, there is no denying that the marriage of Prince Harry to Meghan Markle will go down in history and that makes it pretty hard to ignore. You’ve probably already heard all about the bishop Michael Curry and seen a plefera of gorgeous photos, but do you…

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15 Reasons Why Brands Should Work With Influencers

We’ve spoken about influencer marketing on the blog before, we’ve shared what makes a good influencer as well as our tips for finding the right influencer to work with, but we may have jumped the gun, so let’s take a step back and talk about why brands should work with influencers. In no particular order, here are 15…

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What Makes A Good Influencer?

Influencer marketing is continuing to grow, but with so many influencers out there, and little regulation as to how they operate, how can you tell what makes a good influencer? Here are some key indicators to look out for. Quality content – We’ve all heard the Bill Gates’ line that “Content is King” and well, its true. Good,…

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The National Autistic Society’s Too Much Information Campaign

It’s World Autism Awareness Week and The National Autistic Society (NAS) have released another fantastic film to raise awareness of autism, Diverted. The film features Saskia Lupin, an autistic actor, as she experiences sensory sensitivities and unexpected changes during her train journey. Diverted is part of NAS’s ongoing Too Much Information campaign. Over 99% of people have heard…

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Cambridge Analytica and how to protect your Facebook data

The story so far Last Saturday, whistle blower Christopher Wylie revealed to The Observer how Aleksandr Kogan had harvested data from 50 million Facebook users via a personality quiz and, through his company Global Science Research, had shared that data with data firm Cambridge Analytica. Cambridge Analytica is accused of improperly using the data on behalf of…

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What Is Content Seeding?

In a nutshell, content seeding is the strategic approach taken to spread content across the Internet. Content creators, or content marketing agencies like us, take the content and seed it through their network so that it will be seen, shared and spread across social media and high traffic websites and blogs. The main aims of…

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International Women’s Day 2018

In recent years there has been a revolution in ads targeting women tackling issues including gender roles, health and puberty. In celebration of International Women’s Day here are five of our favourites. Ariel – #ShareTheLoad Always – #LikeAGirl Barbie – Imagine The Possibilites Bodyform – Blood Saving the best for last… Sport England – This…

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World Book Day – Our Tips For Publicising A Book

We are big book nerds in the office so, to celebrate World Book Day, we have taken the opportunity to pull together our top tips for getting started on a book publicity campaign. And, in case you’re not sure what great book to read next, we’ve also shared our personal favourites at the bottom of the…

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Top 5 Valentine’s Day Campaigns

From a posing parking attendant to a doggy romance, Viral Seeding rounds up the best video campaigns this Valentine’s. Sainsbury’s: A Valentine’s mix up Jaguar: The Distraction The Climate Coalition: Love Your Home Renault: The Postman McCain: Here’s To Love  

Facebook confirms plans to change the News Feed

Facebook CEO Mark Zuckerberg announced in a recent post that the company plans to switch up the News Feed in order to bring focus back to friends and family and encourage “more meaningful social interactions.” This announcement comes after a December blog post in which the social media platform admitted that Facebook can be bad for you if…

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