Ben & Jerry’s launch global flavour competition

Ben & Jerry’s today announced a competition to design a new flavour – if your flavour is tasty enough you will be whisked away to the Dominican Republic to meet the ice cream’s dairy Godfathers, Ben & Jerry and meet the other finalists from around the world. The final winner will then see their flavour made and sold globally in 2010.

To accompany the competition, there is a web series following Arnold and Peter, Ben & Jerry’s real life flavour gurus who travel around the world trying different foods and creating new flavours. This week they’re in Paris

Visit the microsite to create your own flavours.

Posted on April 14, 2009 in Virals

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  1. jessica
    July 21, 2009 at 5:02 am ·

    Hi.. its an amazing blog.. Thanks for sharing informative..Nice pictures..

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