Ben & Jerry’s today announced a competition to design a new flavour – if your flavour is tasty enough you will be whisked away to the Dominican Republic to meet the ice cream’s dairy Godfathers, Ben & Jerry and meet the other finalists from around the world. The final winner will then see their flavour made and sold globally in 2010.
To accompany the competition, there is a web series following Arnold and Peter, Ben & Jerry’s real life flavour gurus who travel around the world trying different foods and creating new flavours. This week they’re in Paris
Visit the microsite to create your own flavours.