Best PR stunt ever

How do you promote a game that is set in a world where petrol is running out? The game is called World in Flames and contains scenes of anarchy. Any ideas? How about giving away £20k of free petrol during the rush our in one of London’s more, er, let’s say not so well off areas:
http://news.bbc.co.uk/1/hi/england/london/7599639.stm

If it wasn’t for it being September I would have thought it was an April Fools.

Posted on September 5, 2008 in Virals

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