The blog – Campaigns, inspiration, trends and industry news…

What Makes A Good Influencer?

Influencer marketing is continuing to grow, but with so many influencers out there, and little regulation as to how they operate, how can you tell what makes a good influencer? Here are some key indicators to look out for. Quality content – We’ve all heard the Bill Gates’ line that “Content is King” and well, its true. Good,…

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How Can Brands Grow Their YouTube Channel?

Today, it’s imperative for brands to have a presence on all forms of social media; Twitter, Instagram, Facebook being the obvious, but one platform often overlooked is YouTube. Audiences aged 13-35 consume more than half of their media online, so by not uploading regular content to YouTube you are missing out on a potentially massive…

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The National Autistic Society’s Too Much Information Campaign

It’s World Autism Awareness Week and The National Autistic Society (NAS) have released another fantastic film to raise awareness of autism, Diverted. The film features Saskia Lupin, an autistic actor, as she experiences sensory sensitivities and unexpected changes during her train journey. Diverted is part of NAS’s ongoing Too Much Information campaign. Over 99% of people have heard…

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Cambridge Analytica and how to protect your Facebook data

The story so far Last Saturday, whistle blower Christopher Wylie revealed to The Observer how Aleksandr Kogan had harvested data from 50 million Facebook users via a personality quiz and, through his company Global Science Research, had shared that data with data firm Cambridge Analytica. Cambridge Analytica is accused of improperly using the data on behalf of…

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What Is Content Seeding?

In a nutshell, content seeding is the strategic approach taken to spread content across the Internet. Content creators, or content marketing agencies like us, take the content and seed it through their network so that it will be seen, shared and spread across social media and high traffic websites and blogs. The main aims of…

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International Women’s Day 2018

In recent years there has been a revolution in ads targeting women tackling issues including gender roles, health and puberty. In celebration of International Women’s Day here are five of our favourites. Ariel – #ShareTheLoad Always – #LikeAGirl Barbie – Imagine The Possibilites Bodyform – Blood Saving the best for last… Sport England – This…

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World Book Day – Our Tips For Publicising A Book

We are big book nerds in the office so, to celebrate World Book Day, we have taken the opportunity to pull together our top tips for getting started on a book publicity campaign. And, in case you’re not sure what great book to read next, we’ve also shared our personal favourites at the bottom of the…

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Top 5 Valentine’s Day Campaigns

From a posing parking attendant to a doggy romance, Viral Seeding rounds up the best video campaigns this Valentine’s. Sainsbury’s: A Valentine’s mix up Jaguar: The Distraction The Climate Coalition: Love Your Home Renault: The Postman McCain: Here’s To Love  

Superbowl 2018

The 2018 Super Bowl has been and gone, and along with a great game some controversy to accompany it, we also had a selection of movie trailers and ads which played during the intervals. Take a look at some of this years highlights – Half Time Show ft Justin Timberlake Solo: A Star Wars Story…

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Past Superbowl Highlights

One of the worlds largest events is gearing up as the New England Patriots prepare to face the Philadelphia Eagles in Sunday nights Super Bowl. Alongside the game are the infamous ad slots, which can go for as much as $5million each, and are used to showcase upcoming blockbuster movie releases and new ads from…

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