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This Ad Has a Secret Anti-Abuse Message That Only Kids Can See

May 7, 13

In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time.

The secret behind the ad’s wizardry is a lenticular top layer, which shows different images at varying angles. So when an adult—or anyone taller than four feet, five inches—looks at it they only see the image of a sad child and the message: “sometimes, child abuse is only visible to the child suffering it.” But when a child looks at the ad, they see bruises on the boy’s face and a different message: “if somebody hurts you, phone us and we’ll help you” alongside the foundation’s phone number.

The ad is designed to empower kids, particularly if their abuser happens to be standing right next to them

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Benefit Cosmetics Temptation Telephone

May 2, 13

Benefit Cosmetics placed their Temptation Telephone in Central London for one day only. Those brave enough to answer were rewarded with a once in a life time experience with unsuspecting members of the public taking to the stage at one of London’s most iconic venues, Café de Paris. Singing the Whitney Houston classic “I Wanna Dance With Somebody” in front of a packed house and accompanied by a live band.

Where will the temptation telephone ring next and are you brave enough to answer? Tweet with the hashtag #TemptationTelephone or visit them on Facebook or their website.

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Dove Real Beauty Sketches

Apr 17, 13

Real Beauty Sketches is taking the internet by storm by revealing that women really are their own harshest critics.  In the video above, forensic artist Gil Zamora (who sketches a handful of women from description alone) notes the disparity between the way women describe their own appearance and the way they are described by others.

The artist creates two sketches per woman — one based on her impression of her own appearance and the other created from a complete stranger’s description.  Revealingly, the women tend to describe their features in a negative manner: “I kind of have a fat, rounder face”, “My mum told me I had a big jaw”, “I would say I have a pretty big forehead…”

But when described by others, the descriptions are much more positive: “She had blue eyes, very nice blue eyes”, “She was thin, so you could see her cheekbones”, “Cute nose…”

The resulting pairs of sketches are completely different to each other. Those created when the women described themselves are not as flattering as those created with the help of others.  When presented with the sketches, some of the women became emotional.

One participant confesses: “I should be more grateful of my natural beauty. It impacts the friends that we make, the jobs we apply for, how we treat our children. It impacts everything.”

The campaign hopes to address the negative way that women see their own appearance. Its message says: “You are more beautiful than you think.”

Why it works: The video speaks on an emotional level and will be shared on social media by those supporting the real beauty message and sentiment.

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Disney’s Paperman – Full Animated Short Film

Feb 1, 13

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Gangnam Style flipbook

Jan 30, 13

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