The worlds largest sporting event has begun, as the 2018 FIFA World Cup kicks off in Russia. As is customary with a global tournament which will be watched by more than 3.2 billion viewers worldwide the ad space is red hot, with brands clamoring for space in the half time break. We’ve scoured the internet…
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Do you ever look at your favourite influencers, see the pictures from their latest press trips, all the comments from their adoring fans and wonder how they got to where they are? Do you think you’ve got what it takes to do what they do? Well, why not follow our tips on how to become…
Back in March we looked at what content seeding is, but why should you be doing it? And what value does it bring to you, your brand or your campaign? Well, we’ve got you covered. Here are 6 reasons why you should be seeding your content. Spread awareness – We get it, whether you’re a big brand or…
Whether you love or loathe the Royal Wedding hype, there is no denying that the marriage of Prince Harry to Meghan Markle will go down in history and that makes it pretty hard to ignore. You’ve probably already heard all about the bishop Michael Curry and seen a plefera of gorgeous photos, but do you…
We’ve spoken about influencer marketing on the blog before, we’ve shared what makes a good influencer as well as our tips for finding the right influencer to work with, but we may have jumped the gun, so let’s take a step back and talk about why brands should work with influencers. In no particular order, here are 15…
Clickbait is very Catch 22. On one hand creators want audiences to find their work, so a simple video of a dog tripping down a step is suddenly given the title MY DOG ALMOST BREAKS NECK IN HORROR FALL. And on the other hand, it can harm your reputation AND your chance of being discovered…
Influencer marketing is continuing to grow, but with so many influencers out there, and little regulation as to how they operate, how can you tell what makes a good influencer? Here are some key indicators to look out for. Quality content – We’ve all heard the Bill Gates’ line that “Content is King” and well, its true. Good,…
Today, it’s imperative for brands to have a presence on all forms of social media; Twitter, Instagram, Facebook being the obvious, but one platform often overlooked is YouTube. Audiences aged 13-35 consume more than half of their media online, so by not uploading regular content to YouTube you are missing out on a potentially massive…
It’s World Autism Awareness Week and The National Autistic Society (NAS) have released another fantastic film to raise awareness of autism, Diverted. The film features Saskia Lupin, an autistic actor, as she experiences sensory sensitivities and unexpected changes during her train journey. Diverted is part of NAS’s ongoing Too Much Information campaign. Over 99% of people have heard…
The story so far Last Saturday, whistle blower Christopher Wylie revealed to The Observer how Aleksandr Kogan had harvested data from 50 million Facebook users via a personality quiz and, through his company Global Science Research, had shared that data with data firm Cambridge Analytica. Cambridge Analytica is accused of improperly using the data on behalf of…
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