The blog – Campaigns, inspiration, trends and industry news…

Viral marketing

The objective of viral marketing is to distribute content online by placing it within websites, blogs, Facebook pages, message boards and communities frequented by the heaviest online users. Viral marketing tells early adopters and opinion formers that ‘this is cool and exclusive’ and gives them the opportunity to share it with others. Seeding is finding…

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Waterfall swing

The Waterfall Swing at the 2011 World Maker Faire at the New York Hall of Science. Towering steel swing set holding arrays of mechanical solenoids that create a water plane falling in the path of its riders. Riders pass through openings in a waterfall created by precisely monitoring their path via axel-housed encoders, creating the…

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Seeding to mum bloggers

Viral Seeding is pleased to announce that we have now built an extensive database of parenting bloggers who are happy to work with us on a sponsored post basis. We have found this to be by far the most effective way of spreading content targeted towards parents. We’ve recently successfully seeded a video for Aquafresh…

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The latest video from Macklemore & Ryan Lewis “Thrift shop”. Pretty much East London, pretty funny! Pop tags and go raid your granddads wardrobe! I am the most prolific thrift shopper in the rap game right now. What Bob Barker is to the Price Is Right, I am to used fringe jackets. My collection is…

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Old Spice Muscle music

Old Spice are at it again in this interactive effort in partnership with Vimeo. Wait until the video’s finished before being able to play your own version with the keyboard and then making a recording. What’s particularly interesting is that Vimeo as a video platform usually doesn’t commercial advertising so this is the first step…

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Water Light Graffiti

Fun idea, the surface is made of thousands of LED illuminated by the contact of water Water Light Graffiti is a wall for ephemeral messages in the urban space without deterioration. Water Light Graffiti is a project of Antonin Fourneau (

The Art of Animation and Motion Graphics

Animation has a long history of creating style and poetry unachievable through live action filmmaking. It is a tool for educating, a place for experimentation and play, and a way of telling personal stories that reach the viewer with powerful visual metaphors.

How much is a video worth?

An interesting video about the effectiveness of video as a marketing tool BoT: What’s a VIDEO worth? from BoT Videos on Vimeo.

Best Olympic virals and videos

The Olympics are here, London feels like the most fantastic place to be right now and with that in mind here is a roundup of some of the best Olympic internet videos being shared at the moment. Nike: Find your Greatness Nike’s “Find Your Greatness” campaign manages to capture the Olympic spirit of competition without…

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Extreme Boris!

With all eyes on London at the moment what better way to show off the Mayor of London Boris Johnson than by dangling him high, proud and stuck for all to laugh at and mock. “Get him on a zip wire yeah, what could go wrong?”. He looks as though this kind of thing should and does…

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