The blog – Campaigns, inspiration, trends and industry news…

Perspective on the same

Checking the news this morning, it was interesting to see two different view points of exactly the same data. Why it’s important to use the internet to get news from as many different perspectives as possible.


An excellent short film beautifully shot with a superb track. The tension builds and builds until… Metal on Metal “BASTARD” from The Glue Society on Vimeo. via the superb 22GL

Got a dog? There’s an app for that

The applications for iphone are staggering and I am currently seeding my first iphone application – Dogbook. While at first you wouldn’t believe there could be an iphone app for your dog, it is actually incredibly useful. You can locate the nearest park anywhere in the world via your location on GPS, you can see…

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Record breaking cocktail genius!

Currently seeding this viral for TGI Fridays featuring some pretty awesome bar tricks – particularly like the flaming sambucca’s. It’s from Viral Factory who are always very good at making virals that make people have huge debates in the comments section as to which bits are real and which bits are fake. Creates a lot…

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Design and cycling update

The project is going well. I wanted to share the entire process with you, but as soon as I moved to generating concepts I realised that in order to protect my ideas it wouldn’t be a good idea to post them on the web. While initially I’m all for sharing ideas, the tangle proof headphones…

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Making cycling safer

One of the conclusions of the survey was that a big barrier that prevents a lot of people from cycling is that it is viewed as being too dangerous, and given that most of the cycling accidents are caused by a collision with a car or pedestrian, I started thinking of ways for cycling to…

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Bike in the home

In my survey, 59% of cyclists keep their bikes in their house and I’m curious as to how they are kept! Many of the respondents keep the bike in their kitchen. This is a call for submissions of photos of bikes in the home – are they hung on the wall? Or just kept in…

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The results are in

Firsty, a huge thank you to all those that took part. Here are the results from the cyclist research. Overall conclusions Non Cyclists-Cycling is perceived as being dangerous by non-cyclists, despite 75% of cyclists surveyed feeling safe. Perception of safety is a key part of getting non cylists cycling as once they begin cycling and…

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Thanks for your comments

A quick note to say thanks for your comments so far – it’s really good to get feedback, particularly when I start posting up the initial ideas. Thanks also to those that filled out the survey. I would still love some more responses from the non cyclist – so if you live in London, but…

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Housemate in accident

This week my housemate was knocked off his bike and sustained a head injury requiring nine stitches. He wasn’t wearing a helmet. There’s a full account on 22GL As my project progresses I am focusing more and more on the safety elements of cycling and how this can be improved.

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