The blog – Campaigns, inspiration, trends and industry news…

Why Content Goes Viral

We’re often asked what the secret is to making content go viral, but the answer is far from straight forward. The obvious answer, which nobody likes to hear, is simply “Make good content”. Yes, good content is the first step of many on the journey to viral success, but it’s often a lot more complex…

Read More →

Top 5 Brand Videos For Halloween

Happy Halloween! Your pumpkin is carved, the sweets are ready, so sit back and watch our favourite spooky brand films. Skittles: Floor 9.5 Burger King: Come as a Clown, eat like a King Dirt Devil: The Exorcist Little Baby’s Ice Cream: This is a Special Time Wrangler: Real Urban Legend Comes True

How To Prevent YouTube Demonetisation

As has become commonplace for creators who are only just getting used to the last changes, YouTube have once again ‘improved’ their service by introducing new algorithms which are intended to prevent advertiser UNfriendly content from having ads placed before, during and afterwards. This is completely YouTube’s prerogative, it is after all a business which…

Read More →

Social should not be secondary

Lately, it seems like hardly a week goes by without another big, embarrassing advertising faux pas; the Kendall Jenner Pepsi ad that drew inspiration from a Black Live’s Matter protest to much widespread outrage, McDonald’s ad about a grieving son, a deceased father and the questionable comfort found in a fish fillet and now we…

Read More →

Despacito Reaches 4 BILLION views!

Luis Fonsi’s single, Despacito ft. Daddy Yankee, reached 4 billion views on YouTube this week, and proves that it is impossible to predict exactly what sort of content is likely to go viral. The single was only released in January 2017, and yet it has already sailed past the likes of Gangnam Style by Psy…

Read More →

5 things we learnt at PR Week’s Breakfast Briefing

Last Wednesday the Viral Seeding team attended PR Week’s Breakfast Briefing on Influencer Marketing. Held in the Regent Street cinema the morning delivered excellent guidance on how to avoid some of the common pitfalls of influencer marketing, three examples of exceptional influencer led campaigns and some rather delicious breakfast pastries. But what did we learn?…

Read More →

LinkedIn Video

We all recognise YouTube as being the video site on the internet. Sure, there are others – Dailymotion and Vidme for example – but neither of those sites come close to being a rival for YouTube. Facebook are trying their best to compete in the video world, but until content creators make equal money on…

Read More →

Did Memes Sway the 2017 General Election?

For Brits, the last two months have been filled with news surrounding the general election. Whether you get your main source of news online or in print, it’s all been about Theresa May this and Jeremy Corbyn that, and depending on how you absorb news you may have seen some very polarising viewpoints. Print media…

Read More →

Social Marketing vs Social Media Marketing

People often confuse social marketing with social media marketing, but what is the difference between the two? APPROACH Social marketing – First, understanding the audience, then building a campaign specifically around them. Social media marketing – Introducing a new or existing audience to a product or idea. GOAL Social marketing – alter or maintain how people…

Read More →

What is ‘Influencer Marketing’?

Have you ever seen a YouTuber release an unboxing video marked as #sponsored? Ever seen your favourite Instagrammer post about a brand new dress with #ad amongst the tags? The chances are high that you have, and the reason is due to Influencer Marketing. Influencer marketing can be a cost effective way of reaching a…

Read More →

Back to Top