Background: Mazda launched a competition inviting people to ‘Express their Spirit’ on Facebook to win extraordinary, once in a lifetime prizes. A series of videos were created with Radio 1 DJ, Reggie Yates testing all three prizes including an aerobatic flight, hot air balloon foodie trip and a VIP Ibiza trip.
Objective: Seeding of the competition and videos
Results: 36 pieces of coverage contributing 120k views of the videos and 62k shares on Facebook
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