Background: Pernod created THINK-WORK-PLAY.COM, a magazine format site that explores the creative process. It’s about shedding light on inspirations and influences, the processes and prototyping that takes place and the editing and eventual exhibiting of the completed concept.
Objective: Viral Seeding seeded content to cycling, music, design and creative websites and blogs to raise the profile of the site and created traffic driving links.
Results: 10 pieces of targeted coverage contributing 2k views
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