Faroe Islands Translate

Background:

The Faroe Islands launched their own version of Google Translate called Faroe Islands Translate. Enter the word, phrase or sentence you’d like translated into Faroese and a friendly local will translate it for you live by video https://www.faroeislandstranslate.com

Objective:

The video was seeded online to secure coverage and drive traffic.

Strategy:

Travel, tech and general lifestyle websites and blogs were contacted and encouraged to take part and share the campaign.

Results:

  • 7 pieces of coverage secured reaching over 4.5m monthly unique visitors
  • 5 Facebook posts to over 248k fans
  • 6 Tweets to over 91k followers
  • 7 inbound links created to https://www.faroeislandstranslate.com

Coverage Highlights:

Smash   Watch Me See    Tikichris