Background

KF Shkëndija played AC Milan during the 2017-2018 Europa League campaign, and the club made a short spoof film ‘introducing’ themselves to the Italian giants. The video makes fun of the two clubs' differences and similarities, whilst remaining respectful and building up excitement for the two games.

Objectives


Secure coverage for the video



Increase reach and engagement of the video



Increase views of the video



Build excitement and anticipation for the KF Shkëndija vs AC Milan matches


Strategy

Viral Seeding put together a strategy which consisted of outreach to relevant blogs and websites, placements on relevant high traffic websites and promotion of the video on YouTube.


Researching and putting together a list of target websites



Drafting an outreach template which included key campaign information



Setting up a promotion via Google Adwords



Individually contacting blogs and websites to sell in the story



Regular monitoring for new coverage and researching breaking news stories to encourage inclusion of the video



Daily reporting and final project evaluation


Campaign Results


21 pieces of coverage secured, reaching over 23,000,000 monthly unique visitors



Coverage secured on large Football sites including Football Talk, Football Fancast and Football Italia



150k+ views achieved on the video


Highlights & coverage

Work with us

Get in touch with Viral Seeding to see how we can amplify your campaign