Objectives
Run An Empire is a territorial fitness app that was looking to raise funding on Kickstarter. Based on gamification of fitness, app users can claim territory by running the perimeter of an area.
Secure coverage for the video
Increase reach and engagement of the video
Increase views of the video
Increase awareness of Run An Empire's fundraising campaign
Strategy
Viral Seeding put together a strategy which consisted of outreach to relevant blogs and websites, with a particular focus on running, technology and design.
Researching and putting together a list of target websites
Drafting an outreach template which included key campaign information
Setting up a promotion via Google Adwords
Individually contacting blogs and websites to sell in the story
Regular monitoring for new coverage and researching breaking news stories to encourage inclusion of the video
Daily reporting and final project evaluation
Campaign Results
21 pieces of coverage secured reaching over 23,000,000 monthly unique visitors
Coverage secured on high traffic sites that included Runners World, Design Milk, PSFK and Fast Company
£15,000 fundraising target exceeded, achieving £23,000 with a further £123,000 on crowdcube
Highlights & coverage
Work with us
Get in touch with Viral Seeding to see how we can amplify your campaign
