Objectives

Run An Empire is a territorial fitness app that was looking to raise funding on Kickstarter. Based on gamification of fitness, app users can claim territory by running the perimeter of an area.


Secure coverage for the video



Increase reach and engagement of the video



Increase views of the video



Increase awareness of Run An Empire's fundraising campaign


Strategy

Viral Seeding put together a strategy which consisted of outreach to relevant blogs and websites, with a particular focus on running, technology and design.


Researching and putting together a list of target websites



Drafting an outreach template which included key campaign information



Setting up a promotion via Google Adwords



Individually contacting blogs and websites to sell in the story



Regular monitoring for new coverage and researching breaking news stories to encourage inclusion of the video



Daily reporting and final project evaluation


Campaign Results


21 pieces of coverage secured reaching over 23,000,000 monthly unique visitors



Coverage secured on high traffic sites that included Runners World, Design Milk, PSFK and Fast Company


£15,000 fundraising target exceeded, achieving £23,000 with a further £123,000 on crowdcube

Highlights & coverage

Work with us

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