Background

TUI Sensatori are a luxury holidays specifically designed to fuel the senses.

Viral Seeding were tasked with securing blog post placements with luxury and high-end travel bloggers to gain coverage and social media sharing for The Sensorialists campaign. The bloggers were invited to reflect on their own sensory experiences when travelling and include this in their post.

Objectives


Secure coverage on luxury and high-end travel blogs



Build awareness of the campaign and its key messaging



Drive readers to take the TUI Sensorialist quiz


Strategy

Viral Seeding put together a strategy which consisted of outreach to relevant high-end and luxury blogs.


Researching and recruiting luxury and high-end travel bloggers whose content aligns with the TUI Sensatori campaign



Briefing bloggers on the requirements of the campaign



Proofreading coverage to ensure accuracy and that all key messaging is included before sending through to the client



Daily reporting and final project evaluation


Campaign Results


11 pieces of coverage secured, reaching over 315,000 people



10 Facebook posts to over 91,000 followers



13 tweets to over 118,000 followers



11 inbound links to the quiz created


Highlights & coverage

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