Background

Digital Outlook and Seeper created an interactive art installation in Munich’s famous Karlsplatz to create a breathtaking piece of interactive art inspired by Kinect. The installation, produced by Seeper, used state of the art technology that allowed participants to take control of the iconic Stachus gate; bringing the ancient medieval structure to life by jumping, dancing, waving and gyrating via projection mapping.

Objectives


Secure coverage for the campaign and accompanying images



Increase engagement in the campaign



Increase shares of the campaign



Increase awareness of Xbox Kinect


Strategy

Viral Seeding put together a strategy which consisted of outreach and seeding.


Researching and putting together an extensive list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually contacting blogs and websites to sell in the story



Daily reporting and final project evaluation


Campaign Results


140 pieces of coverage secured.



Coverage secured on Wired, Gear Live and Kontraband



Over 70k organic views as a result of the coverage


Highlights & coverage

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