Category Archive for: Helpful Tips

15 Reasons Why Brands Should Work With Influencers

We’ve spoken about influencer marketing on the blog before, we’ve shared what makes a good influencer as well as our tips for finding the right influencer to work with, but we may have jumped the gun, so let’s take a step back and talk about why brands should work with influencers. In no particular order, here are 15…

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What Makes A Good Influencer?

Influencer marketing is continuing to grow, but with so many influencers out there, and little regulation as to how they operate, how can you tell what makes a good influencer? Here are some key indicators to look out for. Quality content – We’ve all heard the Bill Gates’ line that “Content is King” and well, its true. Good,…

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How Can Brands Grow Their YouTube Channel?

Today, it’s imperative for brands to have a presence on all forms of social media; Twitter, Instagram, Facebook being the obvious, but one platform often overlooked is YouTube. Audiences aged 13-35 consume more than half of their media online, so by not uploading regular content to YouTube you are missing out on a potentially massive…

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What Is Content Seeding?

In a nutshell, content seeding is the strategic approach taken to spread content across the Internet. Content creators, or content marketing agencies like us, take the content and seed it through their network so that it will be seen, shared and spread across social media and high traffic websites and blogs. The main aims of…

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World Book Day – Our Tips For Publicising A Book

We are big book nerds in the office so, to celebrate World Book Day, we have taken the opportunity to pull together our top tips for getting started on a book publicity campaign. And, in case you’re not sure what great book to read next, we’ve also shared our personal favourites at the bottom of the…

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Tips For Finding The Right Influencer For You

Brands are finally seeing the power of the internet. Not the YouTube advertising, blogger, banner ad side of the internet (we know they’ve been fulling embracing these forever), but the human side of the internet. Behind every avatar is a person, and some of those people have a large following. The larger a persons following,…

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Why Content Goes Viral

We’re often asked what the secret is to making content go viral, but the answer is far from straight forward. The obvious answer, which nobody likes to hear, is simply “Make good content”. Yes, good content is the first step of many on the journey to viral success, but it’s often a lot more complex…

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How To Prevent YouTube Demonetisation

As has become commonplace for creators who are only just getting used to the last changes, YouTube have once again ‘improved’ their service by introducing new algorithms which are intended to prevent advertiser UNfriendly content from having ads placed before, during and afterwards. This is completely YouTube’s prerogative, it is after all a business which…

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5 things we learnt at PR Week’s Breakfast Briefing

Last Wednesday the Viral Seeding team attended PR Week’s Breakfast Briefing on Influencer Marketing. Held in the Regent Street cinema the morning delivered excellent guidance on how to avoid some of the common pitfalls of influencer marketing, three examples of exceptional influencer led campaigns and some rather delicious breakfast pastries. But what did we learn?…

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What is ‘Influencer Marketing’?

Have you ever seen a YouTuber release an unboxing video marked as #sponsored? Ever seen your favourite Instagrammer post about a brand new dress with #ad amongst the tags? The chances are high that you have, and the reason is due to Influencer Marketing. Influencer marketing can be a cost effective way of reaching a…

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