Category Archive for: Viral Tip

5 things we learnt at PR Week’s Breakfast Briefing

Last Wednesday the Viral Seeding team attended PR Week’s Breakfast Briefing on Influencer Marketing. Held in the Regent Street cinema the morning delivered excellent guidance on how to avoid some of the common pitfalls of influencer marketing, three examples of exceptional influencer led campaigns and some rather delicious breakfast pastries. But what did we learn?…

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Viral marketing

The objective of viral marketing is to distribute content online by placing it within websites, blogs, Facebook pages, message boards and communities frequented by the heaviest online users. Viral marketing tells early adopters and opinion formers that ‘this is cool and exclusive’ and gives them the opportunity to share it with others. Seeding is finding…

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Wolff Olin’s Then. Now. Next builds on Mary Meeker’s ‘Reimagination of Everything’

Mary Meeker, one of Fortune Magazine’s “ten smartest people in tech”, released her latest set of internet trends data in May. The report, which has been trending ever since, provides an eye-popping picture of future internet trends: Mary Meeker’s ‘Reimagination of Everything’ really captured Wolff Olin’s attention. In this section of her presentation she takes…

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Why videos go viral

Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. We agree with what is covered, and it’s the tastemakers who are the people that Viral Seeding reaches out to with your content to ensure that…

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Youtube interactivity

Released some time ago is youtube’s interactive video function, whereby annotations can be added to a video to provide the viewer with choices that link to other videos.  I’m often recommending this to clients as it offers the viewer the chance to change the story and affect the outcome, increasing the amount of time spent…

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