Viral Seeding

Collapsing cool towers by Ecotricity

lee — Thu, 09 Feb 2012 10:47:38 +0000

Not sure if we should be feeling sorry for cooling towers, but this video does a good job of making us smile at wind power.

Youtube interactivity

lee — Tue, 17 Jan 2012 13:44:32 +0000

Released some time ago is youtube’s interactive video function, whereby annotations can be added to a video to provide the viewer with choices that link to other videos. I’m often recommending this to clients as it offers the viewer the chance to change the story and affect the outcome, increasing the amount of time spent on the content and propensity to share. A good example of this being used effectively is the ‘Choose a different ending’ campaign.

Range Rover are exploring interactivity with their new campaign ‘Being Henry’ with the choices the viewer makes affecting the customisation of the car. I would have recommended that in addition to the microsite the whole story could have also played out on youtube, a space that viewers are familiar with, rather than asking them to view the trailer and then visit URL.

Francis Rodino

lee — Wed, 20 Jul 2011 14:00:00 +0000

A native New Yorker of Italian heritage and a child prodigy cellist, Francis Rodino survived a solid classical music education in both the US and Italy, before being bitten by the Rock ‘n’ Roll bug and arriving in London as a guitar playing singer/songwriter.

Here he is playing a huge gig in Amsterdam:

Francis Rodino (Sampler) by Francis Rodino

For those in London, he’s playing a gig at The Half Moon in Putney on Thursday 28th July. Tickets are £5 on the door or £4 in advance from ticketweb

Top Gear Rally game

lee — Fri, 08 Jul 2011 09:48:00 +0000

Following the DS3′s success at the World Rally Championship, Citroën have launched an addictive online game on Top Gear which is challenging and features three races in France, Jordan and Sweden with snow, asphalt and off-road conditions. It is part of a broader campaign from Citroën with their Facebook page giving the opportunity to win a limited edition DS3 racing and Citroen racing goodies.

Top Gear Series 17 preview

lee — Sat, 25 Jun 2011 11:38:00 +0000

2nd Sound off video

lee — Fri, 17 Jun 2011 16:48:00 +0000

When pens go digital

lee — Thu, 09 Jun 2011 14:31:00 +0000

In this digital age, there is still a need to write things down – as I sit here I have a to list, notes from meetings and sketches around my laptop, but there is now a product that helps to integrate those notes with your computer, ipad and iphone. Livescribe as is a pen that has a lot of interest tricks up it’s sleeve.

Record
It records audio while you’re writing that can be allocated to a particular page of notes – good for lecture’s – imagine reading back notes from a particular lecture and hearing the lecturer explaining the content.

Digitalise what you write
The pen creates pdf ‘pencasts’ – I like the idea of being able to draw on paper and have that drawing then imported into illustrator to work on as a vector.

Sharing
Then there’s sharing, it’s possible to email notes, upload to google docs and post to Facebook.

Orange Glastonbury 2011 app

lee — Wed, 01 Jun 2011 09:27:00 +0000

Orange has released an app for iPhone, Android and Nokia for those going to Glastonbury festival to help them plan their long weekend of music. Having been a few years back I know what it’s like – so many bands and stages, the place is huge and it’s often the case that their are clashes between acts that you want to check out. This handy app shows the lineup in a way that this can be avoided.

The app is available for free from Orange

Them Changes – Lie to me

lee — Tue, 24 May 2011 08:56:00 +0000

Them Changes are a band from North London. This is their debut single “Lie to me”

They’re asking viewers to confess your lies in the comments below for a chance to win an exclusive free download of ‘You Stand Alone’.

You can download ‘Lie To Me’ from itunes at http://tinyurl.com/6bpmar5

check out more info at http://themchanges.com

Video Director: Razor Edge @ Offkey Creatives

Fashion filmmaking

lee — Thu, 28 Apr 2011 16:16:00 +0000

JN Motion is a video production agency delivering fully integrated campaigns to the fashion and luxury industries that has been launched by sister company JN Production, JN Motion utilizes an unrivalled global network of established industry contacts, fresh talent and cutting-edge resources.

They understand brand values having already worked with Puma, Issa, Jasmine Di Milo and Collette Dinnigan to deliver bespoke online and offline advertising services – ranging from viral or traditional advertising, to online seeding, social media PR, video look books, promotional videos and backstage films.

Check out their showreel:

JN Motion Showreel 2011 from JN Motion on Vimeo.

Follow them on twitter to stay in touch with them.