Reminds us of the technique used in Samsung’s Youtube HD camera challenge:

We agree with what is covered, and it’s the tastemakers who are the people that Viral Seeding reaches out to with your content to ensure that it has the best chance of going viral.

No home, no belongings, plenty of baggage. A short film about a man, his stories and the boy who listened, by award-winning director Lucy Tcherniak. The film tells the story of an unlikely friendship between an old Congolese man and a young runaway, living rough on the streets. The Truth About Stanley is a story about friendship, loss, and the way in which we choose to deal with personal trauma. For Stanley, what he lacks in material possessions, he makes up for with his vivid imagination and an insatiable desire to tell stories.

The Truth About Stanley was released online with the aim of highlighting the issue of homelessness in the UK. The whole thing was done on a shoestring budget, no-one got paid and they managed to get Radiohead and Mumford and Sons to let them use tracks on it for free because they liked it so much.

Starring Oliver Litondo, Raif Clarke and Andrew Lee Potts. Produced by Tom Clark. Soundtrack by Radiohead and Mumford & Sons. A WSP Production in association with Trademark Films and Freshfields Bruckhaus Deringer.

For more information visit http://thetruthaboutstanley.com

Range Rover are exploring interactivity with their new campaign ‘Being Henry’ with the choices the viewer makes affecting the customisation of the car.  I would have recommended that in addition to the microsite the whole story could have also played out on youtube, a space that viewers are familiar with, rather than asking them to view the trailer and then visit URL.