So searches for online vouchers are going through the roof. It seems to be that the best way of promoting a product/service in 2009 will be to run a comp and place it on other websites. This week I’ve been doing just that for Mororola and Ben & Jerry’s.
Ben & Jerry’s is an interesting one – to boost interaction with their charity single music video I had the idea of offering free icecream to 20 of the people that commented. With a bit of seeding on competition sites I’ve seen the views go up by 250 in the last couple of hours and it now has 26 comments – some very creative entries. A few more and it’ll enter the charts for the most discussed video of the day.
Both the Motorola comp and Ben & Jerry’s have shown me that offer people the chance to be creative and win a nice prize and they’ll interact with the content.
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