Been thinking about the internet and what makes it tick. Basic thought is that is it a medium of entertainment and ‘making life easier’. If something does one or both of these it’ll succeed:
Within entertainment there are elements
Within ‘makes life easier’ there are elements
Facebook – entertainment and makes life easier
Twitter – entertainment and makes life easier
Youtube – entertainment and makes life easier
Reddit – entertainment and makes life easier
BBC – entertainment
BBC weather – makes life easier
If a brand can provide something that is both entertaining and makes life easier it’ll do well online.
Obviously this all needs a bit more refinement, these are just my initial thoughts. Probably could do with another word for ‘making life easier’ but that is what the internet set out to do. Added convenience.