Jaguar and We are social created a series of pre-launch videos to build anticipation of the F-Type unveiling at the 2012 Paris Motor Show. Six videos were seeded in total – five hype trailers featuring the Jaguar F-TYPE in camouflage and the final reveal video The all new F-TYPE.
Objective: Seed the videos amongst key online influencers and online channels to create brand endorsement and drive traffic to http://f-type.com. Automotive, viral, design, video sharing, marketing, cool hunting, web culture, lifestyle and technology sites were targeted.
Results: 87 pieces of coverage, 180k+ views across all videos and tweets reaching 775k+ followers