PruHealth Vitality

Project Description

Client: PruHealth Vitality

Background:

PruHealth Vitality launched #vitalityselfie with help of a handful of Arsenal players. An exclusive competition to see the Arsenal players in training was used in promotion.

Objective:

Seed the video amongst key online influencers and online channels to create brand endorsement and competition entries at http://blog.pruhealth.co.uk/arsenal-selfie-competition/. Football, sports and lifestyle and web culture websites were targeted.

Results:

  • 26 pieces of coverage.
  • Facebook shares to over 280K fans.
  • Tweets to over 1.2M followers.

Coverage Highlights:

90 Min  World Soccer Talk  Arsenal News  All Arsenal

Project Details

Tags: Sport

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