Bavaria – Welcome to Manchester

Project Description

Background:

Strawman Agency teamed up with Bavaria to create an amusing video following the journey of the famous beverage, and it’s enthusiastic courier, from Holland to Manchester.

The video promotes the arrival of the beer on draft for the first time in the UK, exclusively in select Manchester venues.

Objective:

Seed the video to websites and blogs in the Manchester area. Target the video promotion to the Manchester area to increase views and drive further footfall.

Strategy:

Manchester, Food & Drink, Web Culture and Advertising websites and blogs were targeted.

Results:

  • 11 pieces of coverage secured to over 5.5m monthly unique visitors
  • 12 Tweets reaching over 292k followers
  • 5 Facebook shares to 1.2m fans
  • 4 inbound links created to http://bavaria1719.co.uk/manchester

Coverage Highlights:

Manchester’s Finest     Lovin’ Manchester      About Manchester 

Project Details

Client: Strawman

Tags: FMCG, Local

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