Ben & Jerry’s

Ben and Jerry

Project Description

Client: Unity

Background: To highlight the ‘Supporting Better Dairy’ campaign http://www.happycows.eu, Ben & Jerry’s created a viral Cow Dance video outside of St Pancras station in London.

Objective: The objective of seeding was to encourage blog and website editors to embed the video and link through to the campaign web page. Viral, video sharing, marketing, cool hunting and web culture sites were targeted.

Results: 21 pieces of coverage, 2788 views of the video and tweets reaching 28k+ followers

Coverage Highlights
Street Dancers Neatorama Presurfer Viral Upload

Project Details

Tags: FMCG

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