Björn Borg ‘First Person Lover’ official trailer

Project Description

Background:

Björn Borg, launched their SS15 Collection via an online game, First Person Lover.

Objective:

Seed the video amongst key online influencers and online channels to create brand endorsement. Fashion, underwear, lifestyle and web culture websites were targeted.

Results:

  • 21 pieces of coverage.
  • Facebook shares to over 1M fans.
  • Tweets to over 478K followers.

Coverage Highlights:

Design Scene  Huf Magazine  Oh My Dior  Male Model Scene

Project Details

Tags: Fashion

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