Björn Borg ‘First Person Lover’ official trailer

Project Description


Björn Borg, launched their SS15 Collection via an online game, First Person Lover.


Seed the video amongst key online influencers and online channels to create brand endorsement. Fashion, underwear, lifestyle and web culture websites were targeted.


  • 21 pieces of coverage.
  • Facebook shares to over 1M fans.
  • Tweets to over 478K followers.

Coverage Highlights:

Design Scene  Huf Magazine  Oh My Dior  Male Model Scene

Project Details

Tags: Fashion

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