Björn Borg released a spoof trailer for upcoming game ‘First Person Lover’. In ‘First Person Lover’, the player fights the forces of evil with the power of love. The sports fashion brand teamed up with Isbit Games and professional e-sport player GeT_RiGhT to create the game.
Seed the video amongst key online influencers and online channels to create brand endorsement. Gaming and web culture websites were targeted.