Björn Borg – SS15 Catwalk Show

Project Description

Client: Exposure


In impressive caves on an island in Stockholm, Swedish Fashion Brand Björn Borg, in collaboration with Creative Show Director Bea Åkerlund, treated the Fashion Week audience to an extravagant game-inspired runway show.


Seed the video amongst key online influencers and online channels to create brand endorsement and drive traffic to Fashion, men’s underwear, lingerie, lifestyle and web culture websites were targeted.


  • 67 pieces of coverage.
  • Facebook shares to over 1M fans.
  • Tweets to over 92K followers.

Coverage Highlights:

Institute Mag   Meade Magazine   Lingerie Talk   Mens Underwear Source

Project Details

Tags: Fashion

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