Björn Borg – SS15 Catwalk Show

Project Description

Client: Exposure

Background:

In impressive caves on an island in Stockholm, Swedish Fashion Brand Björn Borg, in collaboration with Creative Show Director Bea Åkerlund, treated the Fashion Week audience to an extravagant game-inspired runway show.

Objective:

Seed the video amongst key online influencers and online channels to create brand endorsement and drive traffic to http://www.bjornborg.com/uk. Fashion, men’s underwear, lingerie, lifestyle and web culture websites were targeted.

Results:

  • 67 pieces of coverage.
  • Facebook shares to over 1M fans.
  • Tweets to over 92K followers.

Coverage Highlights:

Institute Mag   Meade Magazine   Lingerie Talk   Mens Underwear Source

Project Details

Tags: Fashion

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