Carphone Warehouse

Project Description

Agency: Cake

Background: At launch The Motorola Xoom was available exclusively at Carphone Warehouse and to spread the word online they created the ultimate test drive video. An entertaining take on what is usually quite a dry piece of content.

Objective: The objective of seeding was to achieve coverage on tech, gadget, Android, web culture and viral websites.

Results: Over 23 pieces of coverage and 78k views of the viral video.

Coverage Highlights
Cool Smart Phone  247 smart phone  Say OMG

Project Details

Tags: Tech

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