Background:

Celtic FC released their promotional Christmas video #CelebrateCeltic this Christmas.

Objective:

Seed the video and images online to secure coverage, increase views and drive traffic.

Results:

  • 8 pieces of coverage secured reaching 106M monthly unique visitors.
  • Over 10,500 views contributed to the campaign via YouTube promotion.
  • 24 Tweets to over 423k followers.
  • 4 Facebook posts to over 2.7m fans.

Coverage Highlights:

Caught Offside  Daily Mail  Football Fancast