Client: Performance PR
Background: Eminem featured in the Superbowl commercial for Chrysler which had not been picked up in the UK, Viral Seeding seeded the video to increase views and subscribers of the Official Chrysler UK youtube channel
Objective: The objective of seeding was to encourage embedding of the video and drive traffic to the youtube channel
Results: 39 pieces of coverage, 53k views of the video and 65k channel views
Coverage Highlights
Prankies Muppetism Presurfer Test Track TV Punchbaby Spiff TV