Discovery Channel

Project Description

Discovery Channel Football Hooligans

Agency: Cake

Background: To promote the new series of Football Hooligans International on The Discovery Channel Cake created the Hooliganogram, a highly viral way of sending a message to a mate – by tattooing a fat man’s belly.

Involvement: Brainstorm through to seeding the microsite in seven countries.

Results: Over twenty thousand game-plays.

Project Details

Tags: Entertainment

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