Dr Martens

Project Description

Agency: Exposure

Background: Dr Martens celebrated their 50th Anniversary, enlisting ten contemporary bands and ten film directors to create a collection of music and videos that reflect the broad range of groups that have adopted and customised Dr. Martens footwear over the last 50 years at http://50.drmartens.com

Brief: Seed the campaign and music videos to music, design, fashion and cool hunting blogs and websites.

Results: 58,000 reached with coverage on the music fix, Plug in music and The Couch Session

Project Details

Tags: Fashion

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