Client: Digital Tribe
Background: Duxcoat launched an amusing video to promote their new Nano technology product that protects and preserves a wide range of materials.
Objective: The objective of seeding was to encourage blog and website editors to embed the video and link through to the Duxcoat web page. Viral, video sharing, marketing, mens magazines, cool hunting, web culture, motoring, house & home care and DIY sites/blogs were targeted.
Results: 39 pieces of coverage, 109k views of the video and tweets reaching 170k+ followers