Client: Polymath Digital
Background: Polymath Digital created a Facebook application to promote the Eden season ‘Beauties and beasties’. The Facebook application invited users to select friends and family that are creepy, dangerous, cute and beautiful which then formed part of a trailer for the season that they could watch and then share.
Objective: The seeding was focused on TV, entertainment, viral, marketing, green, animal, wildlife, travel and nature blogs. All blogs were also encouraged to share on their twitter and Facebook profiles to make the app go viral.
Results: 27 pieces of coverage reaching over 20k with an additional 35 tweets to 35k people