Empty Manhattan

Project Description

Client: Hamdi Foundation

Background:

Purpose and the Hamdi Foundation released a hard hitting video for UNHCR that illustrates the scale of the Syrian Refugee crisis by showing what 1.5 million people leaving Manhattan would look like.

Objective:

Seed the video amongst key online influencers and online channels to create brand endorsement and drive traffic to http://www.unhcr.org/. Non-profit, lifestyle, news and web culture sites were targeted.

Results:

  • 27 pieces of coverage.
  • Facebook shares to over 247K fans.
  • Tweets to over 4.2M followers.

Coverage Highlights:

Aplus  No Tengo Tele  Brainstorm9  Smash

Project Details

Tags: Non-Profit

Back to Top