Client: Hamdi Foundation
Background:
Purpose and the Hamdi Foundation released a hard hitting video for UNHCR that illustrates the scale of the Syrian Refugee crisis by showing what 1.5 million people leaving Manhattan would look like.
Objective:
Seed the video amongst key online influencers and online channels to create brand endorsement and drive traffic to http://www.unhcr.org/. Non-profit, lifestyle, news and web culture sites were targeted.
Results:
- 27 pieces of coverage.
- Facebook shares to over 247K fans.
- Tweets to over 4.2M followers.
Coverage Highlights: