Figleaves – Just Peachy Trellis

Project Description

Background: Figleaves created a videos with model Candice Bucher to show off their new Just Peachy Trellis campaign. Viral Seeding conducted blogger outreach over a period of 2 weeks encouraging bloggers and web editors to embed the video content and share through social media.

Objective: The objective of seeding was to achieve coverage and embedding of the video on women’s lifestyle, fashion, men’s lifestyle, marketing, entertainment, London, viral and web culture websites.

Results: Over 27 pieces of coverage, 15k+ reached, 10k+ reached through twitter coverage and 90k+ views added to the video content.

Coverage Highlights

Womens Resource CenterLingerie InsightMotiloHey Lingerie

Project Details

Tags: Fashion

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