figleaves – Tube disruption

Project Description

Client: Figleaves

Background: Figleaves created two videos that play on their distracting London underground Christmas poster campaign that features the model Martina Valkova. Viral Seeding conducted blogger outreach over a period of 2 weeks encouraging bloggers and web editors to embed the video content and share through social media.

Objective: The objective of seeding was to achieve coverage and embedding of the videos on women’s lifestyle, fashion, men’s lifestyle, marketing, entertainment, London, viral and web culture websites.

Results: Over 25 pieces of coverage, 16k reached and 9k views views of video content.

Coverage Highlights
PSFK  Hello you creatives  The Drum Adrants Lingerie Insight

Project Details

Tags: Fashion

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