Testicular Cancer NZ

Project Description

Background:

Testicular Cancer NZ partnered with FCB Media to produce a series of images and videos for #GoBallsOut, a campaign which encourages men to check their testicles. The campaign asks people to use GPS tracking apps on their phones to run or walk in the shape of a penis and testicles and share on social media.

Objective:

Seed the video and images online to secure coverage, raise awareness and drive traffic.

Results:

  • 19 pieces of coverage secured reaching 240m monthly unique visitors.
  • Social media shares to over 13m fans and followers.

Coverage Highlights:

Mirror Online  The Sun  Lad Bible BBC

Project Details

Client: FCB Media

Tags: Non-Profit

Back to Top