Greenpeace

Project Description

Background:

Greenpeace released a new video “Green Netflix” which encouraged viewers to view and sign a petition to ask Netflix to use 100% clean energy.

Objective:

Seed the video and images online to secure coverage, raise awareness and drive traffic.

Results:

  • 13 pieces of coverage secured reaching 170m monthly unique visitors.

Coverage Highlights:

Hollywood Reporter  Tech Crunch  AV Club Smash

Project Details

Client: Don't Panic

Tags: Non-Profit

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