Guide Dogs

Project Description

Background:

Don’t Panic London teamed up with Guide Dogs to create a video which features four guide dog owners meeting strangers for the first time over dinner in the style of popular Channel 4 show ‘First Dates.’

Objective:

The video was seeded online to create awareness and drive views.

Strategy:

Outreach was undertaken to various websites and blogs, including those with a focus on Disability and Animals to encourage posting and social sharing.

Results:

  • 9 pieces of coverage secured reaching over 5.9m MUV
  • 9 Tweets to over 472k followers
  • 6 Facebook posts to over 90k fans
  • 4 inbound links created to www.guidedogs.org.uk

Coverage Highlights:

Female First   Mark Meets   Third Sector

Project Details

Client: Don't Panic

Tags: Non-Profit

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