Hypernormalisation

Project Description

Background:

Don’t Panic released the trailer video for ‘HyperNormalisation: A new film by Adam Curtis’

Objective:

The videos were seeded online to secure coverage, increase views and drive traffic.

Results:

  • 10 pieces of coverage secured reaching 6m monthly unique visitors.

Coverage Highlights:

Independent Cultbox Boing Boing

Project Details

Client: Don't Panic

Tags: Entertainment

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