Agency: Blazin Star
Background: JD Sports created the ‘Face of JD’ Facebook application and video to promote the launched of their first ever nationwide campaign to find 16 people to be the ‘The Face of JD’, entrants were invited to upload a photo of themselves which were voted on by the public.
Objective: Editorial coverage of the Facebook app and ‘Face of JD’ competition on urban, youth, street fashion, trainers, casting and cool hunting websites and blogs.
Results: 24 pieces of coverage secured with over 50k views of the video trailer.
Tags: Fashion, Sport