Background:
Tom Saywer Effect worked with Kent County Council to create the video ‘Know Your Rights: Think Before You Buy’ which was seeded online to secure coverage and drive views and traffic to www.kent.gov.uk/thinkbeforeyoubuy
Objective:
The video and images were seeded online to secure coverage. YouTube promotion was also used to increase views.
Strategy:
Student, Kent, Lego and Web culture and websites were contacted and asked to embed the video and images.
Results:
- 10 pieces of coverage secured
- 9 Tweets reaching over 179k followers
- 4 Facebook shares to over 6k fans
Coverage Highlights: