KF Shkëndija “Dear AC Milan”

Project Description


ND Group BV partnered with KF Shkëndija to produce a short comedic video ’introducing’ themselves to AC Milan ahead of their match in the UEFA Europa League in August 2017.


The video was seeded online to drive views.


Outreach was undertaken to sport and football sites around Europe, and YouTube promotion was used to support this and increase the view count on the video.


  • 21 pieces of coverage secured reaching over 23m MUV
  • 150k+ views contributed to the campaign (82k via YouTube promotion)
  • 24 tweets to over 250k followers
  • 3 Facebook posts to over 350 fans

Coverage Highlights:

Football Talk     Football Fancast    B92

Project Details

Tags: Sport

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