KF Shkëndija “Dear AC Milan”

Project Description

Background:

ND Group BV partnered with KF Shkëndija to produce a short comedic video ’introducing’ themselves to AC Milan ahead of their match in the UEFA Europa League in August 2017.

Objective:

The video was seeded online to drive views.

Strategy:

Outreach was undertaken to sport and football sites around Europe, and YouTube promotion was used to support this and increase the view count on the video.

Results:

  • 21 pieces of coverage secured reaching over 23m MUV
  • 150k+ views contributed to the campaign (82k via YouTube promotion)
  • 24 tweets to over 250k followers
  • 3 Facebook posts to over 350 fans

Coverage Highlights:

Football Talk     Football Fancast    B92

Project Details

Tags: Sport

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