Project Description

Client: We are Social

Background: Mazda launched a competition inviting people to ‘Express their Spirit’ on Facebook to win extraordinary, once in a lifetime prizes. A series of videos were created with Radio 1 DJ, Reggie Yates testing all three prizes including an aerobatic flight, hot air balloon foodie trip and a VIP Ibiza trip.

Objective: Seeding of the competition and videos

Results: 36 pieces of coverage contributing 120k views of the videos and 62k shares on Facebook

Coverage Highlights
Punchbaby Who needs TV Ibiza 2011  Test Track TV  Zer Customs We love viral

Project Details

Tags: Motoring

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