Client: McCain
Background:
Scarecrows from all over the UK made the journey to London to take part in the first ever scarecrow auditions. The winner will make a special guest appearance in the McCain sponsorship of Emmerdale.
Objective:
Seed the video amongst key online influencers and online channels to create brand endorsement and drive traffic to https://www.facebook.com/McCainUK. Mum bloggers, parenting, lifestyle and web culture websites were targeted.
Results:
- 9 pieces of coverage.
- Facebook shares to over 121K fans.
- Tweets to over 65K followers.
Coverage Highlights: