Background:
Moo released a short, fun tongue in cheek video which features top entrepreneurs, such as the co-founder of Weebly and the inventor of the Cronut®, describing the tech they can’t live without. The video is viewable at: https://youtu.be/Afg5sNfCWSQ
Objective:
The video was seeded online to secure coverage and drive traffic.
Strategy:
Tech, web culture and general lifestyle websites and blogs were contacted and encouraged to take part and share the campaign.
Results:
- 8 pieces of coverage secured reaching over 9m monthly unique visitors
Coverage Highlights: