National Autistic Society 2017

Project Description

Background:

National Autistic Society (NAS) released a video called ‘Make it Stop’ to show a lesser known trait of autism and mark Autism Awareness Week.

Objective:

Seed the video and images online to secure coverage and drive traffic to the NAS website.

Results:

  • 11 pieces of coverage secured.
  • Total MUV for campaign: 10,163,217.

Coverage Highlights:

A Plus  mumsnet  Smash Omeleto

Project Details

Client: Don't Panic

Tags: Non-Profit

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