Background: For the launch of Nectar Daily Deals campaign, a week long twitter deal hunt in London for amazing deals was created. The micro site http://www.nectardailydealhunt.com was created along with a hype video for the event.
Objective: The objective of seeding was to encourage blog and website editors to embed the video and link through to the Nectar daily deals web page. London, competition, viral, video sharing, marketing, cool hunting, web culture, motoring, traveling and technology sites were targeted.
Results: 32 pieces of coverage, 21k+ views of the video and tweets reaching 684k+ followers